HashtagifyPro is a twitter campaign monitoring system allowing you to ascertain your influence in the social sphere. The tool allow you to track and monitor the effectiveness of your twitter campaign.

From watching the demo video/tutorial it seems as though you give it your twitter account and the tags used for your campaign. HashTagifyPro then uses these to start the social search with (possibly using the Twitter Firehose or maybe a DataSift feed.) From there it looks like it works out who retweeted what or used your specific hash tags and then produces a whole load of visual metrics which you then use to asses the imapct of your reach.

It’s an interesting application with a very simple premise, but the visual information it generates look to be very numerous and not all that intuitive (to me it looks like the pilots dashboard in an aircraft.) Perhaps they will extend the service later to give you more focussed information - i.e. distill the information down to just a couple of metrics, possibly augmenting it with a machine intelligence generated summary. As an after service they could potentially extend their service to provide a consultantive aspect - how can we help you improve your campaign.

Tying themselves so directly to twitter may also be a hinderence in the long term. Perhaps they should consider branching out to provide more traditional SEO services too…?

Edit: 2012-02-04 This application appears to have been re-branded ”CyBranding Campaign Positioning System”.